What I Do
I work with startups and growing businesses as a fractional marketing partner or on a project basis. Every engagement is tailored — no cookie-cutter packages, no bloated retainers. Here's where I tend to add the most value:
Marketing Strategy & Planning
A clear roadmap for growth, from positioning and ICP definition to channel strategy, content planning, and go-to-market execution. Built for companies that need more than a template.
Brand Building & Messaging
Defining who you are, who you're for, and why it matters. I help companies clarify their voice, sharpen their positioning, and build brand presence that earns trust and drives conversion.
Content Strategy & Copywriting
From website copy and email campaigns to blog content, social media, and sales collateral — I write and strategize content that moves people from awareness to action.
Sales Strategy & Business Development
Building and optimizing the systems that drive revenue — outreach strategy, pipeline development, account acquisition, and sales-marketing alignment. I've done this as a founder and as a consultant, and I bring both perspectives.
Social Media Management & Community
Strategic social presence across LinkedIn, Instagram, and beyond. Built around your audience, your goals, and content worth actually engaging with — not just posting for the sake of posting.
How we can work together:
Fractional partnership — Ongoing monthly engagement.
I embed with your team as a senior marketing operator, typically 10–20 hrs/week.
Project-based — Defined scope, timeline, and deliverables.
Ideal for a launch, a brand refresh, a content buildout, or a strategic plan.
Not sure what you need? → Let's figure it out together.